Gary Angel

Measuring the Digital World (eBook, ePUB)

Using Digital Analytics to Drive Better Digital Experiences

• Format: ePub

Produktbeschreibung

This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book.

The definitive guide to next generation digital measurement; Indispensable insight for building high-value digital experiences!

• Helps you capture the knowledge you need to deliver deep personalization at scale
• Reflects today's latest insights into digital behavior and consumer psychology
• For every digital marketer, analyst, and executive who wants to improve performance

To win at digital, you must capture the right data, quickly transform it into the right knowledge,and use them both to deliver deep personalization at scale. Conventional digital metrics simply aren't up to the task. Now, Gary Angel shows how to reinvent digital measurement so it delivers all you need to create richer, more compelling digital experiences.

Angel shows how to transform "raw facts" about digital behavior into meaningful knowledge about your visitors... what they were trying to accomplish...how well you helped them... how you can personalize and optimize their digital experiences from now on... how you can use measurement to provide deep personalization at scale.

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Produktdetails

• Verlag: Pearson ITP
• Seitenzahl: 256
• Altersempfehlung: ab 18 Jahre
• Erscheinungstermin: 20. November 2015
• Englisch
• ISBN-13: 9780134195131
• Artikelnr.: 44360746

Autorenporträt

Gary Angel currently leads Ernest & Young's (EY) Digital Analytics Practice. EY acquired Gary's previous company, Semphonic, in 2013. As President and co-founder, Gary led Semphonic's growth from a two-person consultancy to one of the leading digital analytics practices in the Unites States. Voted the most Influential Industry Contributor by the Digital Analytics Association, Gary writes an influential blog (http://semphonic.blogs.com/semangel), has published numerous whitepapers on advanced digital analytics practice, and is a frequent speaker at industry events. Over the last two decades, he's helped create and advance the state-of-the-art in digital measurement.