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"Michelle Phillipov highlights in this clearly structured and impeccably argued book is that media is not just a passive player in these practices. It does not simply facilitate the dissemination and exchange of information, but actively shapes associated discourses and practices. ... Phillipov's volume makes a valuable and entertaining addition to the body of academic literature exploring ethical and alternative food movements, practices, and products from a variety of perspectives, encompassing sociology, cultural studies, geography, environmental studies, sustainability, and others." (Paula Arcari, Media Industries, Vol. 6 (1), 2019)