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  • Format: ePub

Media Criticism in a Digital Age introduces readers to a variety of critical approaches in analyzing audio and video discourse on radio, television and the Internet. It applies key aesthetic, sociological, philosophical, psychological, structural and economic principles to arrive at a comprehensive evaluation of both programming and advertising content.

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Produktbeschreibung
Media Criticism in a Digital Age introduces readers to a variety of critical approaches in analyzing audio and video discourse on radio, television and the Internet. It applies key aesthetic, sociological, philosophical, psychological, structural and economic principles to arrive at a comprehensive evaluation of both programming and advertising content.


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Autorenporträt
Peter B. Orlik is director and professor in Central Michigan University's School of Broadcast & Cinematic Arts. Industry experience includes work as copywriter, radio announcer/music director, and television promotions executive. He was the 2001 recipient of the Broadcast Education Association's Distinguished Education Service Award (that organization's highest honor) and a 2003 inductee into the Michigan Broadcasting Hall of Fame.

Rezensionen
Criticism that attacks without analysis does no good. What we need are knowledgeable critics capable of examining the media and providing intelligent insight. Media Criticism in a Digital Age provides the tools to prepare thoughtful media commentators who are capable of helping us better understand media. Dom Caristi, Professor, Ball State University

Using personal experience and reasoned scholarship, Orlik incorporates the fundamentals of traditional media criticism into an accessible approach to dealing with new and emerging media. David Byland, Editor, Journal of Media Education

Orlik shows media consumers as well as media practitioners (and wannabes) how to evaluate the ever-changing media industries and their products through various approaches, especially "composite criticism." Such assessment provides comprehensive, effective, and meaningful critiques - both positive and negative - that contribute to media literacy in the 21st century. Louise Benjamin, Professor, Associate Dean for Academic Affairs, College of Arts and Sciences, Kansas State University