Media Economics (eBook, ePUB)

Theory and Practice
Redaktion: Alexander, Alison; Greco, Albert N.; Hollifield, C. Ann; Carveth, Rodney A.; Owers, James

• Format: ePub

Produktbeschreibung

This thoroughly updated third edition focuses on the primary concerns of media economics, the techniques of economic and business analysis, and the overall characteristics of the media environment; and explores contemporary business practices within spec

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 312
• Erscheinungstermin: 8. Dezember 2003
• Englisch
• ISBN-13: 9781135623784
• Artikelnr.: 38266831

Autorenporträt

Alison Alexander, James Owers, Rod Carveth, C. Ann Hollifield, Albert N. Greco

Inhaltsangabe

Contents: Preface. Part I: Economic Value and Structure.J. Owers
R. Carveth
A. Alexander
An Introduction to Media Economics Theory and Practice. R. Corn-Revere
R. Carveth
Economics and Media Regulation. G.W. Ozanich
M.O. Wirth
Structure and Change: A Communications Industry Overview. C.A. Hollifield
The Economics of International Media. Part II: Industries and Practices.R.G. Picard
The Economics of the Daily Newspaper Industry. A.N. Greco
The Economics of Books and Magazines. D.A. Ferguson
The Broadcast Television Networks. B.J. Bates
T. Chambers
The Economics of the Cable Industry. D. Gomery
The Economics of Hollywood: Money and Media. A.B. Albarran
The Economics of the Contemporary Radio Industry. E.W. Rothenbuhler
T. McCourt
The Economics of the Recording Industry. M.A. Shaver
The Economics of the Advertising Industry. R. Carveth
The Economics of Online Media.