Media Education Assessment Handbook (eBook, PDF)

Redaktion: Christ, William G.

• Format: PDF

Produktbeschreibung

Assessing media education is a formidable task because both assessment and media education are complex and controversial concepts. Assessment, which can take place at the individual student, class, sequence, program, department or unit, and university levels, is questioned in terms of reliability, validity, relevance, and cost. Media education, which has been challenged at a number of schools, finds faculty and administrators in the midst of soul-searching about how to clearly articulate its missions and purposes to a broader audience.

Departments are under increasing national, state, and institutional pressure to get assessment procedures carried out quickly, but there is an obvious danger in rushing to implement assessment strategies before establishing what is essential in media education. In communication education in general, the "what" of assessment is often discussed in terms of skills, attitudes, affect, values, and knowledge. People assess students to determine what they know, think, feel, value, and can do. Here it is suggested that one of the places to start defining what students should learn from their media education is by identifying outcomes. Outcomes can be assessed in a variety of ways, but first they need to be developed and clearly articulated.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 376
• Erscheinungstermin: 24. Juli 2020
• Englisch
• ISBN-13: 9781000105988
• Artikelnr.: 59819029

Autorenporträt

William G. Christ

Inhaltsangabe

Contents: Preface. Part I: Programmatic Assessment.W.G. Christ
Defining Media Education. W.G. Christ
J.M. McCall
L. Rakow
R.O. Blanchard
Integrated Communication Programs. P. Orlik
R. Donald
Telecommunications Programs. J. VanSlyke Turk
Journalism and Mass Communications Programs. K.A. Krendl
R. Warren
K.A. Reid
Distance Learning. Part II: Knowledge
Skills
and Attitude Assessment.S. Wulff
Media Literacy. H. Ruminski
W. Hanks
Critical Thinking. S. Finn
Media Writing. A.M. Rubin
R.B. Rubin
Information Gathering. M.J. Haefner
Ethics. S.H. Williams
N.J. Medoff
Production. B.L. Sherman
Management. T. Dickson
Reporting and Editing. D. Kruckeberg
Public Relations. E. Applegate
Advertising.