Christopher Gasson

Media Equities (eBook, PDF)

Evaluation and Trading

• Format: PDF

Produktbeschreibung

This book provides an invaluable insight into one of the most influential global industries. It covers: publishing; broadcasting; newspapers and journals; advertising and public relations. Each section provides the reader with an analysis of potential costs and incomes, together with opportunities and associated risks. This provides a highly structured and informative view of the media industry. The final section provides an overview of the current developments and possibilities for the future.

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Produktdetails

• Verlag: Elsevier Science & Techn.
• Seitenzahl: 224
• Erscheinungstermin: 1. Januar 1995
• Englisch
• ISBN-13: 9780857099983
• Artikelnr.: 40692867