Ole J. Mjos

Media Globalization and the Discovery Channel Networks (eBook, ePUB)

• Format: ePub

Produktbeschreibung

Offering a thorough and accessible account of the global expansion of Discovery and its relationship with media globalization, Mjos explores the way in which the processes of media globalization unfold and develop, and traces some of the possible consequences.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 236
• Erscheinungstermin: 10. September 2009
• Englisch
• ISBN-13: 9781135213725
• Artikelnr.: 38258520

Autorenporträt

Ole J. Mjos is a Post Doctoral Fellow at the Department of Information Science and Media Studies, University of Bergen, Norway.

Inhaltsangabe

List of Tables
Acknowledgments
1. Media Globalization and Televisual Culture
2. The Rise of Discovery: 'The world's number one non-fiction media
company'
3. Discovery the Brand: Image, Reputation, Promise
4. The Globalization of Factual Entertainment
5. Discovery's Localization Strategies
6. Global Resonance: Television Programing for the World
7. Negotiating the Global and the National through Televisual Culture
8. The Duality of Globalization in Discovery
Appendices
Bibliography
Index