Media Inequality (eBook, ePUB)

News Framing and Media Power

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News media notionally underpins a vibrant and diverse democracy by representing political, industrial and social conflict to mass audiences. Yet, few studies measure how equitably journalists frame public contestation. Despite framing theory's extensive use in media and communication scholarship, little is known about how frames are created and disseminated - how frames are built - to explain how and why journalists frame news the way they do.Media Inequality proposes that frame building occurs through a two-step process of frame adoption and replication. This two-step frame-building process i...

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