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This cutting-edge textbook examines contemporary media business models in the context of Artificial Intelligence and digital transformation. AI has dramatically impacted media production and distribution, from recommendation engines to synthetic humans, from video-to-text tools to natural language models.
This cutting-edge textbook examines contemporary media business models in the context of Artificial Intelligence and digital transformation. AI has dramatically impacted media production and distribution, from recommendation engines to synthetic humans, from video-to-text tools to natural language models.
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Autorenporträt
Dr Alex Connock is Fellow at the Said Business School, University of Oxford, where he teaches Media and Marketing at BA, MBA and Executive levels, and is co-director of the postgraduate course in Artificial Intelligence for Business. He is also a Lecturer at St Hugh's College, Oxford, teaching General Management.
Meanwhile at the UK's National Film & Television School he is Head of Department in Creative Business. At Exeter University, he is Professor in Practice, teaching courses including Digital Marketing and Media and the Metaverse. He has degrees from Oxford University, Columbia University, Salford University and INSEAD.
Prior to returning to academia, Alex worked in the media for 25 years in the UK, US and Europe, starting or running multiple businesses in TV production, digital/social content marketing, magazine and advertising.
He is Vice Chair of UNICEF UK and a board director of the Halle Orchestra. He has six times been shortlisted in Entrepreneur of the Year awards in the UK.
Inhaltsangabe
Acknowledgements. About the Author. Section A: Principles 1. Introduction, 2. Media Management and Artificial Intelligence, 3. Media Business Models, 4. Overview of AI; Section B: Platforms 5. Games, 6. Social Networks, 7. Streamers, 8. Broadcasters, 9. Digital Publishers; Section C: Producers 10. Scripted, 11. Entertainment, 12. Factual, 13. Marketing Content, 14. Creators, 15. Music; Section D: Pioneers - 16. Podcasters, 17. Esports, 18. The Metaverse, 19. Future of the Media Business. Index.
Acknowledgements. About the Author. Section A: Principles - 1. Introduction, 2. Media Management and Artificial Intelligence, 3. Media Business Models, 4. Overview of AI; Section B: Platforms - 5. Games, 6. Social Networks, 7. Streamers, 8. Broadcasters, 9. Digital Publishers; Section C: Producers - 10. Scripted, 11. Entertainment, 12. Factual, 13. Marketing Content, 14. Creators, 15. Music; Section D: Pioneers - 16. Podcasters, 17. Esports, 18. The Metaverse, 19. Future of the Media Business. Index.
