Media Management and Economics Research in a Transmedia Environment (eBook, ePUB)

Redaktion: Albarran, Alan B.

• Format: ePub

Produktbeschreibung

This landmark work centers on media management and economics within a diverse, international, historical and constantly changing environment. Developed at the 2012 Research Symposium in conjunction with the annual convention of the Broadcast Education Association, it represents the most current theory and research in the area.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 294
• Erscheinungstermin: 24. Juli 2013
• Englisch
• ISBN-13: 9781135969417
• Artikelnr.: 39180028

Autorenporträt

Alan B. Albarran is professor of media and the director of the Center for Spanish Language Media at The University of North Texas. He has extensive experience as an editor and author and is widely recognized as an international scholar in the area of media management and economics. He is former editor of the Journal of Media Economics and the International Journal for Media Management.

Inhaltsangabe

Foreword: Dr. Don Godfrey, Chair, BEA Research Committee, Arizona State
University Introduction: Alan B. Albarran, University of North Texas
Section I: Media Management and Economics Research from Senior Scholars
Chapter 1: Alan B. Albarran, University of North Texas. Media Management
and Economics Research: The First 75 Years. Chapter 2: Michael O. Wirth,
University of Tennessee and Ron Rizzuto, University of Denver. Future
Prospects for Cable Telecommunications in an Over the Top World. Chapter 3:
Richard A. Gershon, Western Michigan University. Innovation Failure: A Case
Study Analysis of Eastman Kodak and Blockbuster Video. Section II: MME
Research from Junior Scholars Chapter 4: J. Sonia Huang, National Chiao
Tung University & Wei-Ching Wang, National Taiean Normal University.
Application of the Long Tail Economy in the Online News Market in Taiwan:
Civic Participation Matters. Chapter 5: Jiyoung Cha, University of North
Texas. Order of Market Entry: Examining First Mover Advantages Among Social
Networking Sites. Chapter 6: Rachel Davis Mersey, Northwestern University.
An Argument for News Media Managers to Direct and Use Audience Research.
Chapter 7: Guosong Shao, Nanjing University of Finance & Economics, China;
Yingping Wei, Renmin University of China; Jingan Yuan, Southwestern
University of Finance & Economics, China; Chunhua Zhang, Nanjing University
of Finance & Economics, China. Responding to Systematic Reform, market
Change and Technological Innovation: China's Book Publishing Industry in
Rapid Transformation. Section III: Latin American and Hispanic MME Research
Chapter 8: Maria Elena Gutierrez and Josefina Santana Vilegas, Panamericana
Universidad, Guadalajara, Mexico. Digital Convergence in the Mexican Media
Industry. Chapter 9: German Arango Forero, La Sabana Universidad, Bogota,
Colombia. A Case Study on Media Diversification: Caracaol and RCN. Beyond
the Traditional Business Model. Chapter 10: Julian Rodriguez, University of
Texas-Arlington. Twitter Use among English and Spanish Language Television
Stations: A Traffic and Content Analysis of Dallas-Fort Worth Local
Television Twitter Accounts. Chapter 11: Gabe Otteson, Jessica Perrillat, &
Alan B. Albarran, University of North Texas. The State of Spanish Language
Media 2012. Section IV: Media Management Issues for New Media/Transmedia
Chapter 12: Harsh Taneja & Heather Young, Northwestern University. Adoption
of the Internet in the Television Industry: Exploring Diffusion of an
Inefficient Innovation. Chapter 13: Joy Chavez Maypaye, University of
Alaska-Anchorage. Local TV News and the Transmedia Experience: The Role of
Parasocial Interaction in the Online Social Distribution of News. Chapter
14: Craig A. Stark, Susquehanna University. Managing and Financing
Small-Budget Transmedia Production: The Case of Norwegian Recycling. List
of Contributors Index