Dennis F. Herrick

Media Management in the Age of Giants (eBook, ePUB)

Business Dynamics of Journalism, Second Edition.

• Format: ePub

Produktbeschreibung

The emergence of giant media corporations has created a new era in mass communications. The world of media giants-with a focus on the bottom line-makes awareness of business and financial issues critical for everyone in the industry. This timely new edition of a popular and successful textbook introduces basic business concepts, terminology, history, and management theories in the context of contemporary events. It includes up-to-date information on technology and addresses the major problem facing media companies today: How can the news regain profitability in the digital age?

Focusing on newspaper, television, and radio companies, Herrick fills his book with real-life examples, interviews with media managers, and case studies. In a time when all the rules are changing because of digital technology, conglomeration, and shifting consumer habits, this text is a vital tool for students and working journalists.

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Produktdetails

• Verlag: University of New Mexico Press
• Seitenzahl: 416
• Erscheinungstermin: 15. August 2012
• Englisch
• ISBN-13: 9780826351647
• Artikelnr.: 59594228

Autorenporträt

Dennis F. Herrick has extensive media experience including ten years as a daily newspaper reporter, eight years as a congressional chief of staff, and twelve years as owner and publisher of a group of weekly newspapers. He taught at the University of Iowa and is an emeritus member of the journalism faculty at the University of New Mexico.