Gracie L. Lawson-Borders

Media Organizations and Convergence (eBook, ePUB)

Case Studies of Media Convergence Pioneers

• Format: ePub

Produktbeschreibung

This vol. explores media convergence and examines technology's impact on media companies and on journalistic, business & economic practices that have been adjusted to meet the changes. For students in media mgmt, mass comm, mass media, etc.

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 224
• Erscheinungstermin: 15. August 2006
• Englisch
• ISBN-13: 9781135607128
• Artikelnr.: 38259093

Autorenporträt

Gracie L. Lawson-Borders

Inhaltsangabe

Contents: Preface. Part I: Media Organizations and Convergence.
Introduction: The Many Faces of Convergence. Traditional Media and Business
Practices. Theoretical Implications. Part II: Convergence in Action.
Tribune Company: A Convergence Pioneer Since the 1900s. Media General: A
Temple to Convergence--The News Center in Tampa, Florida. Belo Corporation:
Market Dominance in Dallas. Part III: Conclusion. Social Capital:
Implications for Convergence. The Future of Convergence.