Jane Johnston

Media Relations (eBook, PDF)

Issues and strategies

• Format: PDF

Produktbeschreibung

A thorough introduction to the essential skills of working with the media for public relations students and professionals, updated to reflect the impact of technology on mainstream media and the growing influence of social media.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 304
• Erscheinungstermin: 25. Juli 2020
• Englisch
• ISBN-13: 9781000250381
• Artikelnr.: 59852718

Autorenporträt

Jane Johnston is Associate Professor in the School of Communication and Media at Bond University. A former journalist and public relations practitioner, she is co-editor of the leading text Public Relations: Theory and Practice and is widely published in the field of communications.

Inhaltsangabe

Acknowledgements
1 Media relations in context
2 Understanding the media environment
3 Theorising media relations
4 Law and ethics in media relations
5 Working with the news media
6 Media relations campaigns
7 Media releases
8 Media kits, guides and online media centres
9 Media conferences, 'famils' and events
10 Not just the news
11 Working with newspapers and magazines
12 Working with radio and television
13 Working with the internet and social media
References
Index