Jane Johnston, Katie Rowney

Media Strategies (eBook, PDF)

Managing content, platforms and relationships

• Format: PDF

Produktbeschreibung

A guide to professional communications designed for today's fast-moving digital media environment. The authors identify the new skills and attributes needed to sustain a successful career in communications, while recognising the traditional skills which will continue to give the very best practitioners the edge.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 352
• Erscheinungstermin: 16. Juli 2020
• Englisch
• ISBN-13: 9781000250398
• Artikelnr.: 59843078

Autorenporträt

JANE JOHNSTON is Associate Professor in the School of Communication and Arts at The University of Queensland. A former public relations practitioner and journalist, she is co-editor of Public Relations: Theory & Practice and author of Media Relations: Issues and Strategies.

KATIE ROWNEY is a senior media officer at The University of Queensland, specialising in social media strategy. She has worked in communication and social media for the Queensland emergency services, and has more than a decade of journalism experience at media organisations including News Limited. She is currently completing a Masters in Writing, Editing and Publishing.