Richard A. Gershon

Media, Telecommunications and Business Strategy (eBook, PDF)

• Format: PDF

Produktbeschreibung

As the clear lines and historic boundaries that once separated broadcasting, cable, telephone and Internet communication dissolve, this comprehensive new edition examines the relationship and convergence patterns between industries and explores the effects of digitalization.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 396
• Erscheinungstermin: 19. Juli 2020
• Englisch
• ISBN-13: 9781000091403
• Artikelnr.: 59636003

Autorenporträt

Richard A. Gershon is a Professor in the School of Communication at Western Michigan University where he teaches courses in Media Management and Telecommunications. Dr. Gershon is an internationally recognized scholar having authored eight books and over 50 book chapters and journal articles on the subject of media business strategy as well as communication technology and innovation.

Inhaltsangabe

Part 1: The Media and Telecommunications Industry Structure
1. Media and Telecommunications Economics: Principles of Market Structure,
Business Conduct, Supply and Pricing
2. Broadcast Television
3. Cable Television
4. Over-the-Top video Streaming Services
5. Telephony and the Economics of Information Delivery
6. Cellular Telephone, Satellite and Wireless Communication
7. Digital Lifestyle: Electronic Commerce and Social Media
8. Transnational Media and Telecommunications
Part 2: Media Management and Telecommunications
9. Media Management and Telecommunications: Principles of Management Theory
and Applications
10. Media Management and Strategic Planning
11. Innovation and Technology Management
12. Media, Telecommunications and Financial Management
Ron Rizzuto, Mike Wirth
13. Media and Telecommunications Marketing
Heidi Hennink-Kaminski
14. Leadership and Change Management
Rod Rightmire, Richard A. Gershon