Media Use in the Information Age (eBook, ePUB)

Emerging Patterns of Adoption and Consumer Use
Redaktion: Salvaggio, Jerry L.; Bryant, Jennings

• Format: ePub

Produktbeschreibung

Media Use in the Information Age (1989) analyses new technologies, their impact on mass communications, and their effects on the users of these new systems. It looks at technologies such as videotex, and their successes and failures around the world, and examines the early adoptions of technologies such as home computers.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 346
• Erscheinungstermin: 22. Dezember 2023
• Englisch
• ISBN-13: 9781003820345
• Artikelnr.: 69353690

Autorenporträt

Jerry L. Salvaggio and Jennings Bryant

Inhaltsangabe

Part 1. The Need for New Research Methods 1. Assessing Exposure to the New
Media James G. Webster 2. Problems and Potential of Forecasting the
Adoption of New Media Bruce Klopfenstein 3. The Effects of New Technologies
on Communication Policy Christine L. Ogan Part 2. Adopting and Using the
New Communication Media 4. A Framework and Agenda for Research on Computing
in the Home Charles W. Steinfield, William H. Dutton and Peter Kovaric 5.
Teletext in the United Kingdom: Patterns, Attitudes and Behaviours of Users
Bradley S. Greenberg 6. Interactive Electronic Text in the United States:
Can Videotex Ever Go Home Again? James S. Ettema 7. A Quantitative Analysis
of the Reasons for VCR Penetration Worldwide Joseph D. Straubhaar and
Carolyn Lin 8. Uses and Impacts of Home Computers in Canada: A Process of
Reappropriation André H. Caron, Luc Giroux and Sylvie Douzou 9. Adoption
and Use of Videocassette Recorders in the Third World Joseph D. Straubhaar
and Douglas A. Boyd Part 3. Emerging Models of Media Use in the Information
Age 10. Uses and Gratifications of Videocassette Recorders Alan M. Rubin
and Charles R. Bantz 11. Television Audience Behaviour: Patterns of
Exposure in the New Media Environment James G. Webster 12. Implications of
New Interactive Technologies for Conceptualizing Communication Carrie
Heeter 13. A Behavioural Systems Framework for Information Design and
Behaviour Change Richard A. Winett and Kathryn D. Kramer 14. An Annotated
Statistical Abstract of Communications Media in the United States Dan Brown
and Jennings Bryant