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Research Paper (postgraduate) from the year 2015 in the subject Business economics - Miscellaneous, grade: 2,0 (B), University of Bedfordshire, language: English, abstract: This research project examines the phenomenon of medical tourism in India. It contain case studies of three major players of the Indian medical tourism sector. Core aim of this research project is to evaluate the current market situation and the influence of external environmental factor on the Indian medical tourism sector.
Research Paper (postgraduate) from the year 2015 in the subject Business economics - Miscellaneous, grade: 2,0 (B), University of Bedfordshire, language: English, abstract: This research project examines the phenomenon of medical tourism in India. It contain case studies of three major players of the Indian medical tourism sector. Core aim of this research project is to evaluate the current market situation and the influence of external environmental factor on the Indian medical tourism sector.
Section 1- Background Context4 1.1. Background Context 4 1.2. Motivation 5 1.3. Aims & Objectives 6 1.4. Method 6 Section 2- Literature Review 7 2.1. What is meant by Medical Tourism? 7 2.2. Opportunities for Medical Tourism Sector in Developing Economies 8 2.2.1. Improving the Image 8 2.2.2. Quality Standards 9 2.2.3. Infrastructure 9 2.2.4. Simplication of Medical & Travel Services 9 2.3. Challenges & Threats for Medical Tourism in Developing Countries 10 2.3.1. Medical Problems 10 2.3.2. Legal Problems 11 2.3.3. Ethical Problems 11 2.4. Indian Medical Tourism Sector 12 2.5. Forms of Medical Tourism Services in India 13 2.6. Current Situation of Indian Medical Tourism Sector 13 2.7. PEST Analysis of Indian Medical Tourism Sector14 2.7.1. Political Factor 14 2.7.2. Economic Factor 14 2.7.3. Sociological Factor 14 2.7.4. Technological Factor 15 Section 3- Case Studies 16 3.1. Case Study on Apollo Hospitals 16 3.2. Case Study on Escorts Heart Institute & Research Centre (EHIRC17 3.3. Max Healthcare 17 Section 4- Analysis 19 4.1. Analysis 19 Section 5- Conclusion & Recommendations22 5.1. Conclusion 22 5.2. Recommendations 23 Section 6- References 24
Section 1- Background Context4 1.1. Background Context 4 1.2. Motivation 5 1.3. Aims & Objectives 6 1.4. Method 6 Section 2- Literature Review 7 2.1. What is meant by Medical Tourism? 7 2.2. Opportunities for Medical Tourism Sector in Developing Economies 8 2.2.1. Improving the Image 8 2.2.2. Quality Standards 9 2.2.3. Infrastructure 9 2.2.4. Simplication of Medical & Travel Services 9 2.3. Challenges & Threats for Medical Tourism in Developing Countries 10 2.3.1. Medical Problems 10 2.3.2. Legal Problems 11 2.3.3. Ethical Problems 11 2.4. Indian Medical Tourism Sector 12 2.5. Forms of Medical Tourism Services in India 13 2.6. Current Situation of Indian Medical Tourism Sector 13 2.7. PEST Analysis of Indian Medical Tourism Sector14 2.7.1. Political Factor 14 2.7.2. Economic Factor 14 2.7.3. Sociological Factor 14 2.7.4. Technological Factor 15 Section 3- Case Studies 16 3.1. Case Study on Apollo Hospitals 16 3.2. Case Study on Escorts Heart Institute & Research Centre (EHIRC17 3.3. Max Healthcare 17 Section 4- Analysis 19 4.1. Analysis 19 Section 5- Conclusion & Recommendations22 5.1. Conclusion 22 5.2. Recommendations 23 Section 6- References 24
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