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This book investigates the changing nature of the retailing of menswear and illuminates wider aspects of masculine identity as well as patterns of male consumption between the years 1880 and 1939. It considers the relationship between men and activities which were widely considered to be at least potentially 'unmanly'"selling, as well as buying clothes"thus shedding new light on men's lives and identities in this period.
This book investigates the changing nature of the retailing of menswear and illuminates wider aspects of masculine identity as well as patterns of male consumption between the years 1880 and 1939. It considers the relationship between men and activities which were widely considered to be at least potentially 'unmanly'"selling, as well as buying clothes"thus shedding new light on men's lives and identities in this period.
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Laura Ugolini is Director of the Committee in the Centre for the History of Retailing and Distribution, University of Wolverhampton, UK.
Inhaltsangabe
Contents: General editor's preface Introduction Part I Consuming Menswear: Identities, 1880-1939 Non-conformity, 1880-1939 Menswear and war,1914-1918 The democratisation of menswear? 1919-1939. Part II Selling Menswear: Tailoring and manliness, 1880-1914 Menswear retailing and war, 1914-1920 The struggle for survival, 1920-1939. Part III Buying Menswear: Shopping decisions, 1880-1939 Making a purchase, 1880-1939 Conclusion Bibliography Index.
Contents: General editor's preface Introduction Part I Consuming Menswear: Identities, 1880-1939 Non-conformity, 1880-1939 Menswear and war,1914-1918 The democratisation of menswear? 1919-1939. Part II Selling Menswear: Tailoring and manliness, 1880-1914 Menswear retailing and war, 1914-1920 The struggle for survival, 1920-1939. Part III Buying Menswear: Shopping decisions, 1880-1939 Making a purchase, 1880-1939 Conclusion Bibliography Index.
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