Luis Bravo Martins, Samantha G. Wolfe

Metaversed (eBook, ePUB)

See Beyond The Hype

• Format: ePub

Produktbeschreibung

Understand the coming metaverse--and discover how to look past the hype and harness the future of technology. Metaversed is an insightful discussion and analysis of the next, rapidly approaching technological revolution. The authors deliver a compelling new exploration of how the metaverse and emerging technologies combine to define our collective future. In addition to identifying the business opportunities, the book pulls back the curtain on major safety and privacy issues that will arise and the expected shifts in both our private and social spheres. In the book, you'll understand: * How multiple industries will be changed and challenged in a 3D spatial world and how to navigate the future crypto-ladden business landscape; * Legal and policy considerations necessary to build and maintain safe, shared digital spaces * The economic and social impacts, including the potential for our digital lives to outlive our physical selves * Actionable insights, so you can make the most out of the next digital revolution Metaversed is a can't-miss presentation of the most significant market opportunities and societal challenges posed by the metaverse. It also will empower readers to take positive action that avoids the same online mistakes that happened on social media and create more responsible tech usage habits in our personal and professional lives.

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Produktdetails

• Verlag: For Dummies
• Seitenzahl: 352
• Erscheinungstermin: 22. Dezember 2022
• Englisch
• ISBN-13: 9781119888604
• Artikelnr.: 67320784

Autorenporträt

LUIS BRAVO MARTINS is Chief Marketing Officer at KIT-AR, an Industry 4.0 startup focused on enhancing operators with augmented reality (AR) tools. Luis started working with AR in 2014 and since then became an enthusiast of its impact on business and society. He currently advises several organizations, like XR Safety Initiative Europe and the VR/AR Association, and coordinates the VR/AR section of APDC, Portugal's telco, tech and media association. SAMANTHA G. WOLFE is the Founder of PitchFWD, an emerging tech consultancy that works with innovative companies on branding, marketing, and business strategies. Sam holds a MBA in Marketing and Finance from NYU Stern School of Business and teaches The Business of VR & AR, The Marketing of Innovation, and Avatars & Virtual Beings, all courses she created and developed as an Adjunct Professor at NYU Steinhardt. This is her second book.

Inhaltsangabe

Acknowledgments xv

Foreword xvii

Part 1: Get Ready 1

Chapter 1: Predictions 3

Size Matters 6

The Debate 7

Working Definition 8

Forecasts and Theories 9

Trends 10

Characteristics 12

Plan Ahead 15

Notes 17

Part 2: Understanding 19

Chapter 2: Technologies 21

Web3 21

The Spatial Web 24

5G, IoT, and Edge Computing 26

Digital Twins 29

Cloud Computing 30

Headsets and Glasses 32

Artificial Intelligence and Machine Learning 34

Blockchain 35

Woven Together 36

Notes 37

Chapter 3: The Race Has Begun 41

Pioneers in Virtual Space 43

Labyrinth 43

Second Life 45

Gaming- Verse 46

Roblox 48

Minecraft 49

Fortnite 50

Online Worlds for Sale 53

Infrastructure 55

Interface 56

Big Tech and 3D Content 57

Applications and Experiences 58

Conclusion 59

Notes 60

Chapter 4: New Rules 65

Governments 65

Cryptocurrencies 66

Public Standards Organizations 69

Creators and Communities 71

Disruptors and Academia 74

Deep Tech Start- Ups 75

Universities 76

Notes 77

Contents ix

Part 3: Opportunities 83

Chapter 5: A Great Reset 85

Personal Impact 86

Interpersonal Impact 88

SDGs and the Metaverse 90

Notes 96

Chapter 6: Doing Business in the Metaverse 97

Persistent Wallets 98

Are You Tokenized? 101

Business Models 103

Hybrid Experience Economy 106

New Jobs in the Metaverse 108

Notes 110

Chapter 7: Digitalizing Humans 113

Definitions 115

Facts 116

Creation 117

Embodiment, Presence, and Identity 118

The Real Influence of Virtual Influencers 120

Industry Applications 123

The Issues 125

Notes 128

Chapter 8: Metaversed Markets 133

Industry Applications 134

Art and Performance 134

Advertising, PR, Marketing 139

Retail 146

Gaming 152

Entertainment 154

Production 155

Sports and Fitness 160

Automotive, Aviation, and Aerospace 162

Military 164

Healthcare 166

Hospitality and Tourism 171

Architecture and Real Estate 173

Manufacturing 175

Training and Education 178

New Opportunities 184

Notes 186

Part 4: Challenges 197

Chapter 9: Understanding Reality 199

Seeking New Frontiers 201

Post- Truths in the Metaverse 203

Assumptions 206

A Protocol and an Engine 210

Governance and Access 213

Notes 215

Chapter 10: Privacy and Safety in the Metaverse 219

Data Issues 222

Your Internet of Things 224

Security 227

Social and Emotional 228

Harassment 229

Digital Cloning 230

Hacking 230

Society 231

Children's Safety 232

Safety Controls 233

Notes 234

Chapter 11: New Rights and Regulations 237

Crypto Scams 238

New Medium and Platform Risks 241

Metaverse Dark Web 242

Challenges and Risks 242

Trust Across Worlds 243

Assess 245

Rezensionen

"Metaversed purveys not just the future of the Metaverse, but its real-world effects across industry verticals. Luis and Samantha have offered a detailed, thoroughly-researched account of the Metaverse to elucidate a tangible and cognisant analysis of the future spatial communications platform. Leaving behind the superfluous buzzwords and premature misjudgments so pervasive across news and media, the co-authors get to the foundational awareness of the Metaverse and its full potential to transform the global market -- and humanity -- as we know it."
--Demond Cureton, XR Today

"We absolutely loved Metaversed: See Beyond the Hype! The authors did an amazing job of conceptualizing the metaverse in a way that was easy to understand and accessible for readers, regardless of their background or experience with the metaverse. A must-read for anyone interested in the topic!"
--Jack Boreham, Metaverse Insider

"Metaversed is a guide to better address emerging technologies and help think through how to address the fundamental ethical issues in any kind of business."
--João Mesquita, ComputerWorld

"Martins and Wolfe have provided us with an expansive survey of possibilities that will left up to the reader to navigate and the broader XR community to build this future they imagine."
--Kent Bye, Voices of V