Mark Hannant

Midnight's Grandchildren (eBook, PDF)

How Young Indians are Disrupting the World's Largest Democracy

• Format: PDF

Produktbeschreibung

Midnight's Grandchildren explains for a business audience the significance of the arrival in the workforce of a generation of millennials as both disruptors of the old order and engine of India's future economic potential. It is of use for professionals and educators wanting to engage this vitally important group of young people.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 178
• Erscheinungstermin: 7. Dezember 2018
• Englisch
• ISBN-13: 9780429852534
• Artikelnr.: 54786611

Autorenporträt

Mark Hannant is a creative services entrepreneur. He has extensive experience of working in the places where emerging and developed markets meet, and is the co-founder and managing director of magenta, a fresh thinking creative agency based in Mumbai. He has appeared in two Bollywood movies.

Inhaltsangabe

Introduction
Chapter 1: Moments of transformation
Chapter 2: Why India matters
Chapter 3: Tradition versus modernity
Chapter 4: Midnight's Grandchildren
Chapter 5: Millennials in the workplace
Chapter 6: Brands that capture the millennial mindset
Chapter 7: New realities making it on screen
Chapter 8: Conclusion