Daniel Oduro

Mine for the Value - Introduction to Product Management for Retail/Consumer Banking (eBook, ePUB)

• Format: ePub

Produktbeschreibung

The ultimate aim of the book is to reinforce the business management orientation required in product management and also strongly underscore the fact that business is won at the frontlines.

The win is convincing when every player in the front-line team has a deepened understanding of the products and services that represent the main arsenal of the business.

As demonstrated in the book, it is only when team approach is adopted for most key product and service initiatives that impactful results get achieved.

This book is highly recommended for customer service officers, branch managers, product managers, branch operation managers, call center staff, the analytics team, operational risk team members and IT support crew.

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Produktdetails

• Verlag: Daniel Oduro
• Erscheinungstermin: 6. April 2021
• Englisch
• ISBN-13: 9789988313555
• Artikelnr.: 61432553

Autorenporträt

Daniel brings a wealth of demon- strable hands-on knowledge gar- nered from over 15 years of product management experience from Uni- versal Merchant and Standard Char- tered Banks.

He spent several years working with Nestle Ghana, an FMCG com- pany, where he worked on various distribution, marketing and sales pro- jects. In his role as the National Sales Training Manager, he was responsible for developing a dynamic, skilled and proactive salesforce who were key to the company's distribution strategy.

As Head of Deposits and Cards at Standard Chartered Bank, Daniel grew a $250million deposit book to $320 million within two years, ramped up the online/POS card usage by 200% and achieved a Visa case study status for a card campaign.

He consistently grew fee income on products throughout his tenure. He initiated, structured and launched two industry-first innovative term deposit products which continue to be flag- ships in the deposit portfolio.

As Head of Liabilities and Trans- actions at Universal Merchant Bank, his accountability involved owning the product lifecycles of both deposits and e-channels from concept through launch and defining success measure- ments, tracking and communicating KPIs on same. The role involved monthly forecasting of each line item within the deposit and fees P&L, risk identification and teaming up with compliance/legal to steer product governance.

>Building Quality Companies That Cross Afri- can Borders', Daniel brings a practical entrepreneurship approach to this book and reinforces business orien- tation required in the contemporary treatment of product management. He is also a keen enthusiast of application of technology in all spheres of life.

In his free moments, you'll most likely find him playing his favourite sport; tennis.

'A social tennis match does not hold value financially, but it's priceless in the social connections it brings along', quips Daniel.