Brian Fling

Mobile Design and Development (eBook, ePUB)

Practical concepts and techniques for creating mobile sites and web apps

• Format: ePub

Produktbeschreibung

Mobile devices outnumber desktop and laptop computers three to one worldwide, yet little information is available for designing and developing mobile applications. Mobile Design and Development fills that void with practical guidelines, standards, techniques, and best practices for building mobile products from start to finish. With this book, you'll learn basic design and development principles for all mobile devices and platforms. You'll also explore the more advanced capabilities of the mobile web, including markup, advanced styling techniques, and mobile Ajax. If you're a web designer, web developer, information architect, product manager, usability professional, content publisher, or an entrepreneur new to the mobile web, Mobile Design and Development provides you with the knowledge you need to work with this rapidly developing technology. Mobile Design and Development will help you:Understand how the mobile ecosystem works, how it differs from other mediums, and how to design products for the mobile contextLearn the pros and cons of building native applications sold through operators or app stores versus mobile websites or web appsWork with flows, prototypes, usability practices, and screen-size-independent visual designsUse and test cross-platform mobile web standards for older devices, as well as devices that may be available in the futureLearn how to justify a mobile product by building it on a budget

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Produktdetails

• Verlag: O'Reilly Media
• Seitenzahl: 332
• Erscheinungstermin: 14. August 2009
• Englisch
• ISBN-13: 9781449379247
• Artikelnr.: 37909853

Autorenporträt

Brian Fling owns and runs mobiledesign.org, the largest mobile design and development discussion list on the web. He's been in both the web and mobile industries for close to a decade as an entrepreneur, consultant and employee. Brian has helped big brands navigate the mobile space and he's worked with a lot of well funded mobile companies that have failed miserably. Over the years he's learned that his insight into mobile is quite unique, avoiding hype describing tried and true principles and techniques to building cost effective mobile experiences. Brian wrote the dotMobi Mobile Web Developers Guide, the first complete guide to mobile authoring. It was a free guide and while he doesn't have exact numbers, dotMobi informed him it was downloaded "over 15,000 times in the first few weeks." Brian's intentions in the mobile space is to advocate and build awareness, not to make money. He believes that the mobile web is primed to change everything we think we know about how people search and gather information. His goal is to foster invention and innovation of the next generation of websites in a medium that is device and context aware.

Inhaltsangabe

From the contents:

Chapter 1 A Brief History of Mobile

In the Beginning

The Evolution of Devices

Chapter 2 The Mobile Ecosystem

Operators

Networks

Devices

Platforms

Operating Systems

Application Frameworks

Applications

Services

Chapter 3 Why Mobile?

Size and Scope of the Mobile Market

The Addressable Mobile Market

Mobile As a Medium

The Eighth Mass Medium: What s Next?

Ubiquity Starts with the Mobile Web

Chapter 4 Designing for Context

Thinking in Context

Taking the Next Steps

Chapter 5 Developing a Mobile Strategy

New Rules

Summary

Chapter 6 Types of Mobile Applications Mobile Application Medium Types

Chapter 7 Mobile Information Architecture

What Is Information Architecture?

Mobile Information Architecture

The Design Myth

Chapter 8 Mobile Design

Interpreting Design

The Mobile Design Tent-Pole

Designing for the Best Possible Experience

The Elements of Mobile Design

Mobile Design Tools

Designing for the Right Device

Designing for Different Screen Sizes

Chapter 9 Mobile Web Apps Versus Native

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