Tom Eslinger

Mobile Magic (eBook, PDF)

The Saatchi and Saatchi Guide to Mobile Marketing and Design

• Format: PDF

Produktbeschreibung

A real-world guide to mobile marketing from the head of digital initiatives at Saatchi & Saatchi worldwide The future of marketing is mobile, with seventy-five percent of the world's population having access to a mobile phone and the average American spending 82 minutes per day using her phone for activities other than talking. To traditional marketers unfamiliar with the special challenges of mobile marketing, this territory feels complicated and even frightening. Mobile Magic provides a bird's-eye view of the process of creating great mobile marketing from one of the world's most experienced and successful practitioners.

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Produktdetails

• Verlag: John Wiley & Sons
• Seitenzahl: 256
• Erscheinungstermin: 10. Februar 2014
• Englisch
• ISBN-13: 9781118855188
• Artikelnr.: 40480370

Autorenporträt

Tom Eslinger is Saatchi & Saatchi Worldwide'sDirector of Digital and Social. He leads the creative growth ofSaatchi & Saatchi's integrated capabilities across its globalnetwork. Eslinger joined Saatchi & Saatchi in Wellington, New Zealandin 2001 as a digital creative director and was appointed to Saatchi& Saatchi's Worldwide Creative Board in 2002. Eslinger hasworked across social media, applications, augmented reality,interactive content, and games across Saatchi & Saatchi'sportfolio of clients including Procter & Gamble, General Mills,Toyota, T-Mobile, and Novartis. Prior to joining Saatchi &Saatchi, Eslinger was a senior lecturer at the Wanganui School ofDesign in New Zealand. Eslinger is a multiple Cannes Lion winner for digital and mobileideas. In 2012, he was the inaugural President of the newly added"Mobile Lions," following his 2007 Presidency of the CyberLions. Eslinger lives in New York City and recharges at an entirelysolar-powered home on Great Barrier Island, New Zealand. Heoriginally hails from North Dakota and is a graduate of theMinneapolis College of Art & Design.