Alex Michael, Ben Salter

Mobile Marketing (eBook, ePUB)

• Format: ePub

Produktbeschreibung

Written by experienced practitioners with experience of advising major international companies on both strategy aqnd individual campaigns in the mobile sector, it is an essential guide and reference for professional marketers.

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 256
• Erscheinungstermin: 11. August 2006
• Englisch
• ISBN-13: 9781136377846
• Artikelnr.: 38404787

Autorenporträt

Alex Michael, Ben Salter

Inhaltsangabe

Overview of book; Introduction; The wireless revolution; Understanding the wireless world; M-Commerce; Building the wireless brand; Wireless advertising; Delivering content to wireless devices; Marketing for a wireless world; Mobile spam; Measuring results; Budgeting for a wireless strategy; Adult content; Application environments; Mobile internet; Case Studies; SMS/MMS Abbreviations; Glossary of mobile marketing terms; Advertising jargon; Mobile operators around the world; Mobile acronyms.