Modern Social Media Marketing (eBook, ePUB) - Anderson, Dwayne
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Are you ready to start doing effective social media marketing today? A lot of marketers have all sorts of wrong ideas about social media marketing. Some think that you only need to post "viral content" to get tons of traffic overnight. Yes , You can  ! , If You do it Right They actually believe that if you are able to pump that much traffic to your target website, a large chunk of those people would buy whatever it is you are selling. There is an assumption that social traffic, regardless of which platform it comes from and regardless of how you qualify that traffic, converts to sales…mehr

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Produktbeschreibung
Are you ready to start doing effective social media marketing today?
A lot of marketers have all sorts of wrong ideas about social media marketing.
Some think that you only need to post "viral content" to get tons of traffic overnight. Yes , You can  ! , If You do it Right
They actually believe that if you are able to pump that much traffic to your target website, a large chunk of those people would buy whatever it is you are selling.
There is an assumption that social traffic, regardless of which platform it comes from and regardless of how you qualify that traffic, converts to sales readily.
Sadly, none of these assumptions are true. In fact, all of them are tragically mistaken
Well, unfortunately, Google went through several algorithm changes over the years. You probably have heard of Google Panda, Google Penguin and Rankbrain because back in those  day, you can build something and people will come to your page as if by magic. That's how Google's algorithm was set up. In fact, prior to the year 2010, Google would actively look for new blog posts using RSS feed technology to find the "latest and greatest" content where  you can just publish a blog post, ping your post, and you are assured to get quite a number of eyeballs.
Well ,for  now the  old rules don't work anymore. Sadly, a lot of people missed the memo on this. There are still a tremendous amount of books and seminars out there who convince people that we are living in circa 1999-2000.Let me tell you, building a website doesn't mean anybody will show up to check it out. The same applies to social media.
There's a lot of hype regarding Facebook and Twitter marketing, but here's the truth. Just because you post content on those platforms, it doesn't automatically mean people would be interested in what you have to share. "Build it and they will come" is as equally bankrupt nowadays on social media as it is with content publishing on blogs.
If any of this applies to you, I've got some great news for you. While the whole "build it and they will come" approach does not work because of traffic technology changes, consumer content habit changes, and evolving monetization rules, there is still a way to generate the same results through social media. In fact, the answer is actually quite obvious. It's probably staring at you right now.
Modern Social Media Marketing
When you publish content and share it on social media, let me step you through the process of turning that content into cold, hard cash.
·         You are going to understand that whatever the case may be, the endgame is to get people to join your list.
·         You will know how to call to action to the people through social media so they join your list.
·         You will learn which platforms you should focus on in order to be successful.
·         You will discover the wrong ideas marketers have about social media marketing.
·         You are going to learn the secret to effective modern social media marketing.
·         To make it easy, I’ve put together a step-by-step guide that will show you exactly how it’s done...