Any company faces strategic challenges, such as increased competition in the market, a decrease in demand for the goods and services offered, and work in an unstable economic situation in the country. In order to develop a plan of action on these issues, it is not enough to call a regular meeting and brainstorm - you need to have a strategy session. The authors of this book, Chris Ertel and Lisa Kay Solomon, who have been helping leaders make strategic meetings more effective for 15 years, share their professional secrets. They reveal a list of effective tools for conducting a strategic session, allowing you to involve all participants not only in an analytical discussion, but also in a creative and emotional process, which ensures the emergence of truly breakthrough ideas and solutions.
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