Larry Wacholtz

Monetizing Entertainment (eBook, ePUB)

An Insider's Handbook for Careers in the Entertainment & Music Industry

• Format: ePub

Produktbeschreibung

Designed to show the music industry's transition from a traditional business model to a more entrepreneurial, "do it yourself" model, Monetizing Entertainment reflects on the current state of the music business and emerging trends. Through careful observation, Larry Wacholtz examines a variety of topics within the industry, including the traditional creative music industry and its business models, the supporting industries, intellectual property rights, the creative destruction of the traditional music and entertainment industry, and the existing gap between creative artists and industry businesses.

---

Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, B, BG, CY, CZ, D, DK, EW, E, FIN, F, GR, HR, H, IRL, I, LT, L, LR, M, NL, PL, P, R, S, SLO, SK ausgeliefert werden.

Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 650
• Erscheinungstermin: 3. November 2016
• Englisch
• ISBN-13: 9781317499459
• Artikelnr.: 47139862

Autorenporträt

Dr. Larry Wacholtz is a professor of entertainment and music business at Belmont University in Nashville. A consultant to industry professionals, he is a member of NARAS, USASBE, MEIEA, IFBPA, and The Academy of Entrepreneurship. He is the author of eight other bestselling books on the entertainment and music business, including Off the Record: Everything You REALLY Need to Know About the Music Business, Star Tracks, Principles for Success in the Music and Entertainment Business, How the Music Business Works, and Inside Country Music (a Billboard book).

Dr. Beverly Schneller is an associate provost for academic affairs at Belmont University in Nashville. She is the author of Anna Parnell's Political Journalism: Contexts and Texts, Writing About Business and Industry, and Writing About Science (with Elizabeth Bowen) as well as numerous articles on literature and higher education. She serves as a Teagle Scholar through the Wabash College Center of Inquiry.

Inhaltsangabe

Introduction: Take a Look at This!
Chapter 1: The Perfect Storm
Chapter 2: The Three Wows
Chapter 3: The Rules of the Game
Chapter 4: The Entertainment Business
Chapter 5: The Significance of Narration
Chapter 6: Music Publishing-What's the Deal?
Chapter 7: Recording Lightning in a Bottle
Chapter 8: The Label Business-Recording Budgets
Chapter 9: Odds of the Game
Chapter 10: Promotion/Publicity and Media
Chapter 11: Representation
Chapter 12: The Concert and Event Business
Appendix A
Appendix B
Illustrations
Index