Susan Bridge

Monitoring the News: The Brilliant Launch and Sudden Collapse of the Monitor Channel (eBook, ePUB)

The Brilliant Launch and Sudden Collapse of the Monitor Channel

• Format: ePub

Produktbeschreibung

Between 1988 and 1992 a technologically sophisticated leadership at the "Christian Science Monitor" led a costly campaign to diversify beyond the failing newspaper to other media, including a cable TV channel. This text tells the story of the Monitor and its loss to American journalism.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 264
• Erscheinungstermin: 20. Mai 2015
• Englisch
• ISBN-13: 9781317464440
• Artikelnr.: 42902303

Autorenporträt

Susan Bridge

Inhaltsangabe

Chapter 1 The Changing Business of News
Chapter 2 Tradition Is Not Enough
Chapter 3 Renewed Vision
Chapter 4 Sharpened Focus
Chapter 5 Setting the Course
Chapter 6 Launch!
Chapter 7 Clouds
Chapter 8 Collapse
Chapter 9 Perspective
Chapter 10 Epilogue Notes