This book is your ultimate guide to transforming your restaurant from just a place to eat out to a thriving lifestyle brand.
In today's competitive restaurant industry, serving delicious food is not enough. You need to create an emotional connection with your customers and turn them into the restaurant's fans. The trickiest aspect here is that you should not only occasionally create this connection but do so consistently and make it the basis of your restaurant's marketing. You need to establish a marketing system that will consistently achieve this, and the book contains a step-by-step algorithm that will show you how to do that.
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