Motor Games - The Schemes and Passions of the Men and Women of the Motor Industry (eBook, ePUB) - Cleary, Peter
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  • Format: ePub

He was a rising star, credited with the success of a major coup in the market, but there was a deeply hidden flaw - a shameful family secret - and when it surfaced his achievements crumbled, dissolving his fragile self-worth. * * * * * The context of this novel is the fiercely competitive South African light commercial vehicle market and the brilliant challenge being mounted by the usurper, Ford's Ranger, on the decade-long dominance of the leader, the Toyota Hilux. It is also a human drama: a story of comradeship, love and sexual attraction; of the wielding of power and corporate…mehr

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Produktbeschreibung
He was a rising star, credited with the success of a major coup in the market, but there was a deeply hidden flaw - a shameful family secret - and when it surfaced his achievements crumbled, dissolving his fragile self-worth. * * * * * The context of this novel is the fiercely competitive South African light commercial vehicle market and the brilliant challenge being mounted by the usurper, Ford's Ranger, on the decade-long dominance of the leader, the Toyota Hilux. It is also a human drama: a story of comradeship, love and sexual attraction; of the wielding of power and corporate gamesmanship, and of the tensions in the market between rivals brands, the media, and the manufacturer and his dealers.

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