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'Racing is truly a global enterprise, and it's expanding every year. There is no one more qualified than Chris Aylett to discuss the business of motorsport on a global scale. The racing industry is an extraordinarily dynamic worldwide market. This book does an excellent job in capturing its scope and robust vitality.' Steve Lewis, Owner/Publisher of Performance Racing Industry magazine and the PRI Show, the largest racing industry trade event in the world.
'It's full of interesting snippets of info to pick out one at a time.' - Autosport
'The authors, all experienced business analysts and motorsport industry experts, offer a comprehensiveassessment ofthe current state of the world's motorsport industry and suggest a number of likely future scenarios as it grasps - or misses - the opportunities provided by globalisation.' - Motorsport
'This book draws on a decade of specialised research within the competitive buisness environment of motorsport...Provides a unique insight into the high-tech business world of motorsport and how its leaders plan to embrace growing global opportunities.' - The Marshall