Armelle Solelhac

Mountain Resort Marketing and Management (eBook, PDF)

• Format: PDF

Produktbeschreibung

Mountain resort tourism is a competitive environment, experiencing increasing growth in new markets such as China, that require the knowledge and skills developed by mature markets. This book provides these insights by offering a critical and up-to-date examination of the mountain industry.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 212
• Erscheinungstermin: 25. August 2021
• Englisch
• ISBN-13: 9781000431605
• Artikelnr.: 62252326

Autorenporträt

Armelle Solelhac, is founder of SWiTCH, a prospective, marketing strategy and digital communication agency specialized in tourism and outdoor sports, located in Annecy (France) and Los Angeles (USA). She has a master's degree in business law from Université Grenoble Alpes and a Specialized master's degree in marketing and Communication from the ESCP Business School Paris. She has visited and studied 280 ski areas in 27 countries and across 5 continents, and 100 seaside destinations in 14 countries across 4 continents throughout her career. Armelle also sits on the board of directors for several firms and non-profit organizations, and lectures at the Institut Universitaire de Technologie (IUT) d'Annecy.

Inhaltsangabe

1. Introduction. Part I: The structure of supply in ski resorts. 2. The
development of mountain tourism: Historical and economic landmarks. 3.
Primary markets for winter sports: A macro-economic approach. 4. Current
issues in resort management: A micro-economic approach. Part II:
Commercializing mountain resorts and managing customer expectations. 5.
Commercializing mountain resorts: Strategies and tactics. 6. The customer
experience: From need, to purchase, and experience to loyalty. Part III:
Mountain tourism in the post Covid-19 era and tourism forecasts for 2035.
7. The Covid-19 crisis: A new start for the mountain tourism industry? 8.
The top five trends in mountain tourism set to emerge by 2035. 9.
Conclusion.