T. S. Lim

#MRNotes - Volume 5: January 3 - December 26, 2022 (eBook, ePUB)

• Format: ePub

Produktbeschreibung

#MRNotes is a collection of T.S. Lim's personal opinion. The notes have been based on his direct observations in the real world, from his interactions with clients, prospects, or colleagues, from reading offline and online news, from doing many actual marketing research projects, from reading books and papers, from the mistakes that he has made, and from his own reflection.

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Produktdetails

• Verlag: Lulu.com
• Erscheinungstermin: 28. Januar 2023
• Englisch
• ISBN-13: 9781365395925
• Artikelnr.: 67762984

Autorenporträt

T.S. Lim is currently a Quantitative Senior Research Director & Partner at Leap Research (http://www.leap-research.com). He has more than 20 years experiences in the marketing research industry. He's held senior positions with the global marketing research agencies Research International Indonesia and Ipsos Indonesia. He's a seasoned marketing researcher in the innovation related projects; e.g., concept screening and testing, product testing, concept & product testing, and packaging testing. He's also very familiar with brand equity research as well as market understanding.