Multinational Firms (eBook, ePUB)
The Global-Local Dilemma
Redaktion: Dunning, John; Mucchielli, Jean-Louis
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At the turn of the century, questions about multinational firms' strategies as regards the forces, on the one hand, of globalization and, on the other hand, of the regional and local dimensions are very much to the fore. What are the new constraints and the new theories to explain global-local multinationals' strategies at the beginning of this new
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