Multinationals and Global Consumers (eBook, PDF)
Tension, Potential and Competition
Redaktion: Chan, T.; Cui, G.
40,95 €
40,95 €
inkl. MwSt.
Sofort per Download lieferbar
20 °P sammeln
40,95 €
Als Download kaufen
40,95 €
inkl. MwSt.
Sofort per Download lieferbar
20 °P sammeln
Jetzt verschenken
Alle Infos zum eBook verschenken
40,95 €
inkl. MwSt.
Sofort per Download lieferbar
Alle Infos zum eBook verschenken
20 °P sammeln
Multinationals and Global Consumers (eBook, PDF)
Tension, Potential and Competition
Redaktion: Chan, T.; Cui, G.
- Format: PDF
- Merkliste
- Auf die Merkliste
- Bewerten Bewerten
- Teilen
- Produkt teilen
- Produkterinnerung
- Produkterinnerung
Bitte loggen Sie sich zunächst in Ihr Kundenkonto ein oder registrieren Sie sich bei
bücher.de, um das eBook-Abo tolino select nutzen zu können.
Hier können Sie sich einloggen
Hier können Sie sich einloggen
Sie sind bereits eingeloggt. Klicken Sie auf 2. tolino select Abo, um fortzufahren.
Bitte loggen Sie sich zunächst in Ihr Kundenkonto ein oder registrieren Sie sich bei bücher.de, um das eBook-Abo tolino select nutzen zu können.
International business (IB) research on Asian firms is on the rise, challenging conventional theories and providing opportunities for IB researchers to address several paradoxical issues such as ownership advantage and risk-returns. The book focuses on IB research in Asia and addresses some of these problems in several keys areas of IB research.
- Geräte: PC
- ohne Kopierschutz
- eBook Hilfe
- Größe: 1.51MB
Andere Kunden interessierten sich auch für
- J. HoffmannGlobal Luxury Trends (eBook, PDF)36,95 €
- B. SimpfendorferThe Rise of the New East (eBook, PDF)20,95 €
- Marin MarinovSuccesses and Challenges of Emerging Economy Multinationals (eBook, PDF)73,95 €
- Beyond Tribalism (eBook, PDF)23,95 €
- U. BrinkmannIntercultural Readiness (eBook, PDF)40,95 €
- Exploring Virtuality Within and Beyond Organizations (eBook, PDF)53,95 €
- Customers at Work (eBook, PDF)73,95 €
-
-
-
International business (IB) research on Asian firms is on the rise, challenging conventional theories and providing opportunities for IB researchers to address several paradoxical issues such as ownership advantage and risk-returns. The book focuses on IB research in Asia and addresses some of these problems in several keys areas of IB research.
Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, B, BG, CY, CZ, D, DK, EW, E, FIN, F, GR, HR, H, IRL, I, LT, L, LR, M, NL, PL, P, R, S, SLO, SK ausgeliefert werden.
Produktdetails
- Produktdetails
- Verlag: Palgrave Macmillan UK
- Seitenzahl: 263
- Erscheinungstermin: 14. November 2013
- Englisch
- ISBN-13: 9781137307293
- Artikelnr.: 40722697
- Verlag: Palgrave Macmillan UK
- Seitenzahl: 263
- Erscheinungstermin: 14. November 2013
- Englisch
- ISBN-13: 9781137307293
- Artikelnr.: 40722697
- Herstellerkennzeichnung Die Herstellerinformationen sind derzeit nicht verfügbar.
Shige Makino T. S. Chan Geng Cui Jung-Ho Lai Sheng-Syan Chen Shao-Chi Chang Wiboon Kittilaksanawong Xudong Chen Chaoqun Duan Shengsheng Huang Somboon Saraphat Joseph Aiyeku Lianxi Zhou Bradley R. Barnes Zejian Li Yue Wang Greg Mahony Bilal Rafi Chris Sadleir Lisa C. Wan Maggie Y. Chu Ling Peng Patrick S. Poon Heidi Kreppel Dirk Holtbrügge
Table of Content Preface Notes on Contributors List of Figures List of Tables 1. International Business Research in Asia; Shige Makino, T. S. Chan and Geng Cui PART I: MULTINATIONALS AND ORGANIZATIONAL MANAGEMENT 2. A Test of Agency Costs in Strategic Alliances; Jung-Ho Lai, Sheng-Syan Chen and Shao-Chi Chang 3. What Drives the Alliance Formation of Transition- Economy SMEs? The Moderating Role of Intermediary Organizations; Wiboon Kittilaksanawong, Xudong Chen and Chaoqun Duan 4. Global Firms Competing Locally: Management Localization and Subsidiary Performance in China; Geng Cui, T. S. Chan and Shengsheng Huang 5. The Influence of Culture on Budgetary Characteristics and Managerial Effectiveness: An Empirical Investigation of National and Multi-National Companies in Thailand; Somboon Saraphat and Joseph Aiyeku PART II: INTERNATIONAL BUSINESS AND FDI 6. Understanding the Entrepreneurial Process of Learning through Network Dynamics: Insights from China's Young International Firms; Lianxi Zhou, Bradley R. Barnes and T. S. Chan 7. Does Social Capital Always Create Value for Firm Internationalization? The Case of Chinese Automakers in Russia; Zejian Li and Yue Wang 8. MNE Strategy, Institutions, State Capacity and Inward FDI among ASEAN Countries; Greg Mahony, Bilal Rafi and Chris Sadleir PART III: MARKETING AND CONSUMER BEHAVIOR 9. Cross-Cultural Research on Consumer Responses to Service Failure: A Critical Review; Lisa C. Wan and Maggie Y. Chu 10. Self-Discrepancy and Consumer Responses to Counterfeit Products; Ling Peng, Lisa C. Wan and Patrick S. Poon 11. Perceptions of Chinese and Indian Brand Personalities in Germany; Heidi Kreppel and Dirk Holtbrügge
Table of Content Preface Notes on Contributors List of Figures List of Tables 1. International Business Research in Asia; Shige Makino, T. S. Chan and Geng Cui PART I: MULTINATIONALS AND ORGANIZATIONAL MANAGEMENT 2. A Test of Agency Costs in Strategic Alliances; Jung-Ho Lai, Sheng-Syan Chen and Shao-Chi Chang 3. What Drives the Alliance Formation of Transition- Economy SMEs? The Moderating Role of Intermediary Organizations; Wiboon Kittilaksanawong, Xudong Chen and Chaoqun Duan 4. Global Firms Competing Locally: Management Localization and Subsidiary Performance in China; Geng Cui, T. S. Chan and Shengsheng Huang 5. The Influence of Culture on Budgetary Characteristics and Managerial Effectiveness: An Empirical Investigation of National and Multi-National Companies in Thailand; Somboon Saraphat and Joseph Aiyeku PART II: INTERNATIONAL BUSINESS AND FDI 6. Understanding the Entrepreneurial Process of Learning through Network Dynamics: Insights from China's Young International Firms; Lianxi Zhou, Bradley R. Barnes and T. S. Chan 7. Does Social Capital Always Create Value for Firm Internationalization? The Case of Chinese Automakers in Russia; Zejian Li and Yue Wang 8. MNE Strategy, Institutions, State Capacity and Inward FDI among ASEAN Countries; Greg Mahony, Bilal Rafi and Chris Sadleir PART III: MARKETING AND CONSUMER BEHAVIOR 9. Cross-Cultural Research on Consumer Responses to Service Failure: A Critical Review; Lisa C. Wan and Maggie Y. Chu 10. Self-Discrepancy and Consumer Responses to Counterfeit Products; Ling Peng, Lisa C. Wan and Patrick S. Poon 11. Perceptions of Chinese and Indian Brand Personalities in Germany; Heidi Kreppel and Dirk Holtbrügge