Rajan Narayan

Multiply Your Business Value Through Brand & AI (eBook, ePUB)

• Format: ePub

Produktbeschreibung

Brand building is a competitive advantage that organizations can leverage to multiply their value. Artificial intelligence (AI), is a recent phenomenon that enables organizations reduce errors, build efficiencies and increase profitability, thereby freeing their human capital to perform more intellectual tasks. This book presents the case for building brands effectively and optimally using AI, thereby enhancing the overall value of the organization.

This book is ideal for entrepreneurs, investors, CEOs, and brand managers as it provides them with pathways of using AI to build brands and create value. It can be used as a textbook in courses on brand management and as a supplemental text in marketing management courses. It is especially relevant today, where many enterprises are being founded by non-marketing professionals.

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Produktdetails

• Verlag: Business Expert Press
• Seitenzahl: 200
• Erscheinungstermin: 5. August 2021
• Englisch
• ISBN-13: 9781637421086
• Artikelnr.: 61820976

Autorenporträt

Rajan Narayan is an engineer with an MBA in marketing. With 25 years of experience in marketing communications, with some of the world's best communication groups, He successfully managed a network advertising agency for nine years as President and CEO. A certified master in digital marketing, Narayan founded his own marketing consulting firm, Lonely Cloud Consulting and has provided strategic advice to companies in all areas of marketing, delivering brand value of over US $2 Billion to brand owners, globally.