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Research Paper (undergraduate) from the year 2021 in the subject Art - Arts Management, grade: Bachelors, State University of New York at Stony Brook (New York University), course: Social Sciences, language: English, abstract: This proposal for a museum themed web-game program for the ‘I Loved You’ exhibition at the White Rabbit Gallery will explore the intended application of the proposed concept, identify its target audience and discuss the most suitable platforms and devices for the users. The proposal will provide the structural outline of the program, covering the structural themes, content of the game design, overall layout, navigability as well as key user-interface features. Finally, the proposal will briefly highlight proposed audience engagement protocols, the business model to be adopted, strategic marketing and promotions plans, as well as scheduled evaluations of the web-game program’s impact.