Keith Negus

Music Genres and Corporate Cultures (eBook, PDF)

• Format: PDF

Produktbeschreibung

Music Genres and Corporate Cultures explores the relationship between economics and culture, and between corporate organisation and cultural forms.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 224
• Erscheinungstermin: 4. Juli 2013
• Englisch
• ISBN-13: 9781134688210
• Artikelnr.: 39179780

Autorenporträt

Keith Negus is a lecturer in the Centre for Mass Communication Research at the University of Leicester and lecturer at the University of Puerto Rico. He is the author of Producing Pop and Popular Music in Theory.

Inhaltsangabe

Introduction
Chapter 1 Culture, industry, genre: conditions of musical creativity
Chapter 2 Corporate strategy: applying order and enforcing accountability
Chapter 3 Record company cultures and the jargon of corporate identity
Chapter 4 The business of rap: between the street and the executive suite
Chapter 5 The corporation, country culture and the communities of musical production
Chapter 6 The Latin music industry, the production of salsa and the cultural matrix
Chapter 7 Territorial marketing: international repertoire and world music
Chapter 8 Walls and bridges: corporate strategy and creativity within and across genres
Notes
Bibliography Index