My 50/50 Rule is the journey Richard Bassoff took to build two service businesses in two different states that he later sold to Wall Street companies. He named the book my 50/50 rule because he was always making changes to grow the business. Some of them worked and some of them did not. It was either one way or the other, a 50/50 shot. If he didn't try to make changes for the better, he felt his business wasn't growing. Each chapter ends with a section called 50/50 tips. This section provides ideas you may find useful in building and running your business. Filled with many real-life stories about customers and employees, this short book will both educate and entertain you along the way. Enjoy the journey.
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