H. Chee, C. West

eBook, PDF

Myths About Doing Business in China (eBook, PDF)

Beschreibung

China is rapidly becoming an economic superpower, yet has a very different business culture that is often misunderstood outside of China. This can result in costly financial and strategic errors. This book confronts the myths about China and Chinese business practice and gives the reader a clear understanding of the culture and how to engage with it successfully.

Technische Details

• Geräte: PC
• ohne Kopierschutz
• Größe: 1.09MB

Barrierefreiheit

• Text-to-Speech

Autor

HAROLD CHEE Lectures at Ashridge Management School, specializing in Chinese business, marketing and leadership and is an authority in these areas. CHRIS WEST is the Managing Director of Competitive Intelligence Services, a marketing research and consultancy company.

Produktdetails

• Verlag: Palgrave Macmillan UK
• Seitenzahl: 162
• Erscheinungstermin: 20. Oktober 2004
• Englisch
• ISBN-13: 9780230508866
• Artikelnr.: 38168233

Rezensionen

'He reveals a country of linguistic, ethnic, economic and cultural diversity...Myths [About Doing Business in China] makes for fascinating reading, and is admirably concise too...' - Ben Hargreaves, Professional Engineering