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Everyone knows that social media is free, millennials are all adept social media experts, that businesses always have to be available 24/7 and ultimately none of it really matters, as the digital space is full of fake news and online messaging is seen as inauthentic. Don't they? The use of social media as a business tool is dominated by falsehoods, fictions and fabrications. In Myths of Social Media , digital consultant Michelle Carvill and workplace psychologist Ian MacRae dismiss many of the most keenly-held misconceptions and instead, present the reality of social media best practice.…mehr
Everyone knows that social media is free, millennials are all adept social media experts, that businesses always have to be available 24/7 and ultimately none of it really matters, as the digital space is full of fake news and online messaging is seen as inauthentic. Don't they?
The use of social media as a business tool is dominated by falsehoods, fictions and fabrications. In Myths of Social Media, digital consultant Michelle Carvill and workplace psychologist Ian MacRae dismiss many of the most keenly-held misconceptions and instead, present the reality of social media best practice. Using helpful and instructive, sometimes entertaining and occasionally eye-watering examples of what you should and should not do, Myths of Social Mediadebunks the most commonly held myths and shows you how to use social media effectively for work and at work.
About the Business Myths series...
The Business Myths series tackles the falsehoods that pervade the business world. From leadership and management to social media, strategy and the workplace, these accessible books overturn out-of-date assumptions, skewer stereotypes and put oft-repeated slogans to the test. Entertaining and rigorously researched, these books will equip you with the insight and no-nonsense wisdom you need to succeed.
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Autorenporträt
Michelle Carvill is Founder of Carvill Creative - a social media marketing agency whose clients include the BBC, Nuffield Health and Norbord. Passionate about the digital future she advises clients on online marketing communication and social media strategies, and leads a team delivering practical social media planning and daily management. She is the author of Get Social, published by Kogan Page.
Ian MacRae is a work psychologist, consultant, speaker, author and Managing Director of High Potential Psychology. He works with, and writes about, a wide range of topics relating to psychology and the workplace. He developed the High Potential Traits Inventory (HPTI), a personality assessment which has been translated into dozens of languages and used by over 50,000 people around the world. Myths of Social Media is his fifth book, he is co-author of Motivation and Performance and Myths of Work, also part of the Business Mythsseries.
Inhaltsangabe
Chapter 00: Introduction; Chapter 01: Social media is a waste of time; Chapter 02: All social networks do the same thing; Chapter 03: Social media isn't that influential; Chapter 04: Social media replaces real life networking; Chapter 05: Social media marketing is a dark art; Chapter 06: It's not worth responding to criticism on social media; Chapter 07: Sharing more content is always better; Chapter 08: Social media is free; Chapter 09: Social media can replace your business website; Chapter 10: Social media activity is purely a marketing function; Chapter 11: Social media cannot be done well in house; Chapter 12: Social media means my business has to be available 24/7; Chapter 13: Social media is no use for internal communications; Chapter 14: Employees know what is expected of them on social media; Chapter 15: Social media is not effective for business development; Chapter 16: It's not possible to measure social media ROI; Chapter 17: Digital natives are all social media experts; Chapter 18: Social media influencers are a new phenomenon; Chapter 19: People have different personalities on social media; Chapter 20: Saying the wrong thing on social media will get me cancelled; Chapter 21: Public social media profiles are fair game for employers and recruiters; Chapter 22: Business leaders don't need a presence on social media; Chapter 23: Social media is full of #fakenews; Chapter 24: Social media is the best source of information; Chapter 25: Social media intensifies information bubbles; Chapter 26: Social media is not strategic; Chapter 27: Social media is purely for broadcasting; Chapter 28: Oversharing on social media can reveal trade secrets; Chapter 29: Being active on social media lets me control my digital footprint; Chapter 30: Social networks will protect my data
Chapter - 00: Introduction;
Chapter - 01: Social media is a waste of time;
Chapter - 02: All social networks do the same thing;
Chapter - 03: Social media isn't that influential;
Chapter - 04: Social media replaces real-life networking;
Chapter - 05: Social media marketing is a dark art;
Chapter - 06: It's not worth responding to criticism on social media;
Chapter - 07: Sharing more content is always better;
Chapter - 08: Social media is free;
Chapter - 09: Social media can replace your business website;
Chapter - 10: Social media activity is purely a marketing function;
Chapter - 11: Social media cannot be done well in-house;
Chapter - 12: Social media means my business has to be available 24/7;
Chapter - 13: Social media is no use for internal communications;
Chapter - 14: Employees know what is expected of them on social media;
Chapter - 15: Social media is not effective for business development;
Chapter - 16: It's not possible to measure social media ROI;
Chapter - 17: Digital natives are all social media experts;
Chapter - 18: Social media influencers are a new phenomenon;
Chapter - 19: People have different personalities on social media;
Chapter - 20: Saying the wrong thing on social media will get me cancelled;
Chapter - 21: Public social media profiles are fair game for employers and recruiters;
Chapter - 22: Business leaders don't need a presence on social media;
Chapter - 23: Social media is full of #fakenews;
Chapter - 24: Social media is the best source of information;
Chapter - 25: Social media intensifies information bubbles;
Chapter - 26: Social media is not strategic;
Chapter - 27: Social media is purely for broadcasting;
Chapter - 28: Oversharing on social media can reveal trade secrets;
Chapter - 29: Being active on social media lets me control my digital footprint;
Chapter - 30: Social networks will protect my data
Chapter 00: Introduction; Chapter 01: Social media is a waste of time; Chapter 02: All social networks do the same thing; Chapter 03: Social media isn't that influential; Chapter 04: Social media replaces real life networking; Chapter 05: Social media marketing is a dark art; Chapter 06: It's not worth responding to criticism on social media; Chapter 07: Sharing more content is always better; Chapter 08: Social media is free; Chapter 09: Social media can replace your business website; Chapter 10: Social media activity is purely a marketing function; Chapter 11: Social media cannot be done well in house; Chapter 12: Social media means my business has to be available 24/7; Chapter 13: Social media is no use for internal communications; Chapter 14: Employees know what is expected of them on social media; Chapter 15: Social media is not effective for business development; Chapter 16: It's not possible to measure social media ROI; Chapter 17: Digital natives are all social media experts; Chapter 18: Social media influencers are a new phenomenon; Chapter 19: People have different personalities on social media; Chapter 20: Saying the wrong thing on social media will get me cancelled; Chapter 21: Public social media profiles are fair game for employers and recruiters; Chapter 22: Business leaders don't need a presence on social media; Chapter 23: Social media is full of #fakenews; Chapter 24: Social media is the best source of information; Chapter 25: Social media intensifies information bubbles; Chapter 26: Social media is not strategic; Chapter 27: Social media is purely for broadcasting; Chapter 28: Oversharing on social media can reveal trade secrets; Chapter 29: Being active on social media lets me control my digital footprint; Chapter 30: Social networks will protect my data
Chapter - 00: Introduction;
Chapter - 01: Social media is a waste of time;
Chapter - 02: All social networks do the same thing;
Chapter - 03: Social media isn't that influential;
Chapter - 04: Social media replaces real-life networking;
Chapter - 05: Social media marketing is a dark art;
Chapter - 06: It's not worth responding to criticism on social media;
Chapter - 07: Sharing more content is always better;
Chapter - 08: Social media is free;
Chapter - 09: Social media can replace your business website;
Chapter - 10: Social media activity is purely a marketing function;
Chapter - 11: Social media cannot be done well in-house;
Chapter - 12: Social media means my business has to be available 24/7;
Chapter - 13: Social media is no use for internal communications;
Chapter - 14: Employees know what is expected of them on social media;
Chapter - 15: Social media is not effective for business development;
Chapter - 16: It's not possible to measure social media ROI;
Chapter - 17: Digital natives are all social media experts;
Chapter - 18: Social media influencers are a new phenomenon;
Chapter - 19: People have different personalities on social media;
Chapter - 20: Saying the wrong thing on social media will get me cancelled;
Chapter - 21: Public social media profiles are fair game for employers and recruiters;
Chapter - 22: Business leaders don't need a presence on social media;
Chapter - 23: Social media is full of #fakenews;
Chapter - 24: Social media is the best source of information;
Chapter - 25: Social media intensifies information bubbles;
Chapter - 26: Social media is not strategic;
Chapter - 27: Social media is purely for broadcasting;
Chapter - 28: Oversharing on social media can reveal trade secrets;
Chapter - 29: Being active on social media lets me control my digital footprint;
Chapter - 30: Social networks will protect my data
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