Pawel Surowiec

Nation Branding, Public Relations and Soft Power (eBook, ePUB)

Corporatising Poland

• Format: ePub

Produktbeschreibung

Nation Branding, Public Relations and Soft Power: Corporatizing Poland provides an empirically grounded analysis of changes in the way in which various actors seek to manage Poland's national image in world opinion. It explores how and why changes in political economy have shaped these actors and their use of soft power in a way that is influenced by public relations, corporate communication, and marketing practices.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 228
• Erscheinungstermin: 5. August 2016
• Englisch
• ISBN-13: 9781317593782
• Artikelnr.: 45682938

Autorenporträt

Pawel Surowiec, Ph.D, is a Senior Lecturer at the Faculty of Media and Communication, Bournemouth University, UK and Research Fellow at Charles University in Prague, Czech Republic. He lectures in Political Economy of Public Relations and leads a module on International Relations. His scholarly research is driven by questions relating to the re-invention of classical models of propaganda praxis and socio-cultural changes in European politics.