National Brands and Global Markets (eBook, PDF)

An Historical Perspective
Redaktion: Glover, Nikolas; Higgins, David M.

• Format: PDF

Produktbeschreibung

Between Brexit, efforts to 'Make America great again' and ongoing appeals for patriotic consumption to boost economies, the intersection between national identity, marketing campaigns, and consumer choices has been brought to the fore. This book argues that the history of 'Made in' can be used to shed light on society at large.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 264
• Erscheinungstermin: 2. Februar 2023
• Englisch
• ISBN-13: 9781000850338
• Artikelnr.: 67335546

Autorenporträt

Nikolas Glover is an associate professor and senior lecturer in the Department of Economic History, Uppsala University. His research has dealt with, among other things, public diplomacy, advertising history, and business history. His recent publications include 'Marketing Internationalism in an Era of Globalisation - The Swedish-South African Partnership Week, November 1999' in Culture Unbound (2021), and, with Andreas Mørkved Hellenes, 'A "Swedish Offensive" at the World's Fairs: Advertising, Social Reformism and the Roots of Swedish Cultural Diplomacy, 1935-1939', Contemporary European History (2020). David M. Higgins is a professor in the accounting and finance division at Newcastle University, UK. He has published numerous articles on the evolution of trade mark and merchandize mark protection from the nineteenth century, and he is the author of Brands, Geographical Origin, and the Global Economy (2018).

Inhaltsangabe

1. Conceptualising 'Made in' as a historical phenomenon 2. Marketing
perspectives on country of origin 3. Making Ireland: The Made in Ireland
trademark and the delineation of national identity 4. A genealogy of Made
in Austria: Economic nationhood and imperial pretension 5. The long life of
'Swedish quality': promoting exports and keeping Swedes competitive, c.
1900-1990s 6. Made in Italy: A history of storytelling 7. Made in France
and Made in Paris: Luxury branding in the longue durée 8. It's Made in the
USA, but it can't be branded 'Made in the USA' 9. Spanish fashion without
the country-of-origin effect 10. From the 'yellow peril' to 'Cool Japan':
Country's image and global competitiveness of the Japanese manufacturing
industry since the Meiji Period 11. Crisis and continuity: The promotion of
Made in New Zealand in the export and domestic markets 12. Made in
Australia: Supporting primary products and import substitution 13. 'Made in
Britain' or Made in Britain?