National Brands and Private Labels in Retailing (eBook, PDF)

First International Symposium NB&PL, Barcelona, June 2014
Redaktion: Gázquez-Abad, Juan Carlos; Mondéjar-Jiménez, Juan Antonio; Esteban-Millat, Irene; Martínez-López, Francisco J.

• Format: PDF

Produktbeschreibung

The 2014 International Symposium on Advances in National Brands & Private Labels in Retailing is believed to be the first international forum to present and discuss original, rigorous and significant contributions on such issues.

The three-day event aimed to bring together researchers working in this interesting field from areas as varied as retailing, marketing and business in general, psychology, economics or statistics, among others. This volume presents the proceedings of these activities in a collection of contributions with many original approaches. They address diverse areas of application such as assortment decisions, dual-brand manufacturers, positioning, branding, consumer preferences, online context, economic crisis, review of literature, PL share, PL trends and PL innovation, among others. A wide variety of theoretical and methodological approaches have been used.

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Produktdetails

• Verlag: Springer International Publishing
• Seitenzahl: 192
• Erscheinungstermin: 10. Juni 2014
• Englisch
• ISBN-13: 9783319071947
• Artikelnr.: 43788769

Autorenporträt

Juan Carlos Gázquez-Abad is currently an associate professor of marketing at the Economics and Business School, University of Almería (Spain). PhD in Marketing at University of Almería. Visiting professor at the University of Ghent (Belgium) in 2005. His research interests cover several marketing topics, especially those related to retailing and consumer behaviour. He is Associate Editor of the International Journal of Business Environment. His work has been published in Journal of Retailing, European Journal of Marketing, Journal of Marketing Theory and Practice, Internet Research, International Journal of Market Research, International Journal of Environmental Research, The Service Industries Journal, The International Review of Retail, Distribution and Consumer Research, Agribusiness, among others. He has contributed more than 100 papers to conference proceedings.

Inhaltsangabe

Strategic Decisions.- Branding.- Consumer Behaviour.- Online Context.- Trends and Theoretical Research.