Native Advertising (eBook, ePUB) - Lynch, Lisa
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  • Format: ePub

Native Advertising explores the rapid rise of native advertising in US and European news organizations, considering the consequences of this form of content for news producers, news audiences, and the quality of public discourse.

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Produktbeschreibung
Native Advertising explores the rapid rise of native advertising in US and European news organizations, considering the consequences of this form of content for news producers, news audiences, and the quality of public discourse.

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Autorenporträt
Lisa Lynch is Associate Professor and Director of the Program in Media and Communications, Drew University, USA.

Ava Sirrah is a doctoral candidate in Communications at Columbia University, USA. Previously, she worked on brand partnerships in T Brand Studio at The New York Times .