Lisa Lynch

Native Advertising (eBook, PDF)

Advertorial Disruption in the 21st-Century News Feed

• Format: PDF

Produktbeschreibung

Native Advertising explores the rapid rise of native advertising in US and European news organizations, considering the consequences of this form of content for news producers, news audiences, and the quality of public discourse.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 136
• Erscheinungstermin: 12. Juni 2018
• Englisch
• ISBN-13: 9781351705790
• Artikelnr.: 56843581

Autorenporträt

Lisa Lynch is Associate Professor and Director of the Program in Media and Communications, Drew University, USA.

Ava Sirrah is a doctoral candidate in Communications at Columbia University, USA. Previously, she worked on brand partnerships in T Brand Studio at The New York Times .

Inhaltsangabe

1. Native advertising saves the newsroom? How news outlets came to embrace
native advertising and how audiences and regulators grapple with its rise
2. Studio N: In-house native advertising at US and European news publishers
3. Native on the issues: native advertising and issue-based messaging from
corporations and nonprofits 4. Going native at The New York Times: a case
study (by Ava Sirrah) 5. The future: the end of (native) advertising and
the afterlife of news; Index