Everyone has desires. Spiritual leaders too give up the mundane life. However, they carry the deeply rooted desire to attain insights and enlightenment, eventually. Irrespective of what life one leads, one core but common desire is to enjoy the autonomy to make decisions. However, life introduces one to several ups and downs resulting in both successes and failures. Nonetheless, one desires to be happy throughout and enjoy whatever is in possession. Also, one aspires to achieve all that one feels capable of achieving, thus driving oneself to take risks against the opportunities identified.
In the backdrop, the present book is for every individual who is either an aspiring entrepreneur or serial entrepreneur, irrespective of the domain expertise or industry one represents. The book attempts to focus and address a pressing pain point of entrepreneurs: the pain point happens to be one of the major gaps towards successful and sustainable entrepreneurship in one's life.
A strong but subtle factor impacting in this context is the failure to achieve entrepreneurial success through great deals in all stages, at all levels of entrepreneurial journey. The present book attempts to bridge the gap through the power (soft) skill - 'negotiation' for entrepreneurs!
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