Staci M. Zavattaro

Neighborhood Branding, Identity and Tourism (eBook, PDF)

• Format: PDF

Produktbeschreibung

This book delves into neighborhood branding by looking at the city of Orlando and the identities that set each neighborhood apart from another. The word Orlando is almost synonymous with Disney, Mickey Mouse, and for good reason. But what other brand identities does the place have?

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 120
• Erscheinungstermin: 11. März 2019
• Englisch
• ISBN-13: 9781351330800
• Artikelnr.: 55711184

Autorenporträt

Staci M. Zavattaro, PhD, is associate professor of public administration at the University of Central Florida. She serves as editor in chief of Administrative Theory & Praxis and focuses her research on place branding, administrative theory, and social media use in government.