Neuroeconomics: theory, Applications, and Perspectives (eBook, ePUB)

Redaktion: Ceravolo, Maria Gabriella

• Format: ePub

Produktbeschreibung

Neuroeconomics is a recent promising interdisciplinary scientific area which involves neuroscientists, economists, and psychologists interested in offering a new and shared theoretical vision that considers the role of the brain in individual decision-making in economics. This collection of papers provides an interesting overview of the recent evolution of Neuroeconomics and offers the latest results of applied researches in this area, with a focus on marketing, accounting, and finance.

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Produktdetails

• Verlag: Bocconi University Press
• Erscheinungstermin: 27. Juli 2018
• Englisch
• ISBN-13: 9788885486492
• Artikelnr.: 53522145