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  • Format: ePub

If your growth depends on attracting and retaining the right kind of people, this little book is for you. The Ideal Client Experience will literally save your business. It will create stable customer growth. It will increase retention of clients and team members. It will make you happy. Why? Because you love your people and you never want to drop the ball again.
Whether your client experience travels for a few seconds on the internet or for a lifetime in one-to-one engagements, learning to build an Ideal Client Experience is the beginning of your new success. You must systematize empathy.
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  • Geräte: eReader
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  • Größe: 9.6MB
Produktbeschreibung
If your growth depends on attracting and retaining the right kind of people, this little book is for you. The Ideal Client Experience will literally save your business. It will create stable customer growth. It will increase retention of clients and team members. It will make you happy. Why? Because you love your people and you never want to drop the ball again.

Whether your client experience travels for a few seconds on the internet or for a lifetime in one-to-one engagements, learning to build an Ideal Client Experience is the beginning of your new success. You must systematize empathy. You must require that your entire team learn, get excited, and get on board. Ultimately, your whole company will begin to circle around this growth axiom:

It has never been about us.

It has always been about them.

The body of this book underlines why the Ideal Client Experience is mission critical for your business growth. We will also travel step-by-step through all eight Ideal Client Experience steps in an easy to understand business fable. By extracting insights from this overly simplified example, you will discover how to improve and implement an Ideal Client Experience in your business. This short read will help you create a customer-driven business playbook.


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Autorenporträt
H.B. Pasley is a Growth Advocate for business leaders. He helps people-first owners who are hitting their heads on growth problems. H.B. has been a coach, a creative, and a professional communicator for close to four decades. He has published many books and countless leadership guides, facilitated thousands of people in leadership development retreats, and has produced millions and millions of song streams over the years. Even after all that, he is fond of deflecting attention from his accomplishments by saying, "My real claim to fame is that I have failed at more ventures than most will ever attempt ... and I took a lot of notes."He has founded works in tech, financial services, charitable orgs, and in the arts. He founded and presided over an arts-focused Christian nonprofit that for two decades served marginalized people. His DNA is to start things; however, it may be his lifelong work with very strong and talented people that has uniquely equipped him to be a professional advisor. It was "in the school of hard knocks," he says, where he gleaned his best wisdom for helping others. Refreshingly, H.B. openly speaks of his own failures as some of his greatest learning moments. Presently, H.B. lives in Colorado Springs, Colorado with his wife Robin, an award-winning interior designer. His two sons live in Phoenix, Arizona. H.B. loves golf, though he is bad at it. He is better at fly fishing, reading books, and hiking. He loves to be on the water.